Having become well known through his involvement in the punk scene (in particular, his management of the Sex Pistols); McLaren was keen to translate that notoriety into pop stardom for himself.
McLaren teamed up with producer Trevor Horn, who was given a reasonable amount of creative control due to McLaren's lack of musicality and specific direction for how the album should be. The book states that such was McLaren's lack of musical ability that he had to have Horn slapping him in time to the beat of the music to keep his vocal delivery in time.
Music from various nationalities was brought into the mix along with McLaren's interest in the nascent hip-hop and turntablism scene. The resulting tracks could be seen as a precursor to the world music craze that would later arise.
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